Intellectual Property, Class Action and Antitrust Litigation:
When Financial and Economic Analyses are Not Enough

Damage claims, awards, and settlements resulting from the litigation of intellectual property disputes, class action, and antitrust suits are now in the tens of millions of dollars and growing. Yet the solution for many of these complex disputes can be found in the marketplace — beyond or in tight coordination with financial and economic factors typically in play.

A comprehensive and expert analysis of relevant markets and consumers can yield information critical to the resolution of trademark, patent and copyright infringement, class action and antitrust certifications.

For nearly a decade Crossfield Associates has assisted law firms and clients with complex cases using market findings that are intelligible and believable. Crossfield's integrated approach and network of academic and industry specialists arm the litigator with coordinated and clearly stated arguments backed by the acumen of several disciplines.

How do consumers make buying decisions? How likely are they to be confused by infringing promotions or product claims? What groups constitute a legitimate class of consumers? When is one product a substitute for another? When is the product a direct competitor? What is a product feature or brand equity worth in the marketplace? How should damages resulting from an infringement be calculated?

These and other essential questions are best answered through the application of marketing expertise.

Real customers in real markets with real products — Crossfield delivers the facts and measures that litigators need to effectively counter opposing arguments and achieve optimal results on their client's behalf.