Practices

Crossfield Associates has been retained by law firms and corporations representing a wide variety of industries. Our particular focus on the use of consumer research techniques in complex litigation offers clients unique perspectives and insight in the following areas:

Intellectual Property and Lanham Act Litigation

• Likelihood of Confusion
• Secondary Meaning
• False and Deceptive Advertising
• Trademark Dilution
• Reliance on Marketing Communications
• Commercial Success

Class Action and Antitrust Litigation

• Class Certification
• Reliance on Marketing Communications
• Market Size and Market Power