Crossfield Associates experts have extensive consulting and testifying experience in a wide range of practice areas.


Crossfield Associates has been retained by law firms and corporations representing a wide variety of industries. Our particular focus on the use of consumer research techniques in complex litigation offers clients unique perspectives and insight in the following areas:

Intellectual Property and Lanham Act Litigation

  • Likelihood of Confusion
  • Secondary Meaning
  • False and Deceptive Advertising
  • Trademark Dilution
  • Reliance on Marketing Communications
  • Commercial Success

Class Action and Antitrust Litigation

  • Class Certification
  • Reliance on Marketing Communications
  • Market Size and Market Power