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Dr. Sanjay Sood, Ph.D., Academic Affiliate Expert

Sanjay Sood is Associate Professor of Marketing at the Anderson Graduate School of Management, UCLA. Dr. Sood has served as a consultant and provided expert testimony in the areas of marketing and consumer research.

Dr. Sood’s research and teaching expertise lies in the area of brand equity and consumer decision making. His research has been published in leading marketing and psychology journals including the Journal of Consumer Research, Journal of Marketing, and Cognitive Psychology. He has also written marketing cases on Nike and the California Milk Processor Board ("got milk?" campaign) for Kevin Lane Keller's textbook Strategic Brand Management, as well as a case on Sears, Roebuck and Co. for Harvard Business School.

Dr. Sood is currently an Associate Editor at the Journal of Consumer Psychology and he is the faculty director for the UCLA Anderson Behavioral Research Lab as well as the UCLA Entertainment and Media Management Institute.

Dr. Sood obtained his Ph.D. in Marketing from the Graduate School of Business, Stanford University. Dr. Sood also received an MBA degree from the Kellogg Graduate School of Management, Northwestern University, majoring in marketing and strategy. He gained industry experience in product marketing at Centel Corporation, now a division of Sprint. Before joining Centel, he completed a BS degree in Electrical Engineering from the University of Illinois, Urbana-Champaign.

Prior to joining UCLA, Dr. Sood was an Assistant Professor at the Jones Graduate School of Management, Rice University. He has won several awards for excellence in teaching and student mentoring. Actively involved with industry, Dr. Sood has consulted with several leading marketing companies, including Intel, Starbucks, Microsoft, and Kaiser Permanente.